VIRTUAL PRESIDENT’S CLUB
As we all know, 2020 presented itself with unprecedented challenges and travelling to experience an all-expense paid trip to St. Thomas was no longer an option. Our client very much wanted to still connect with Presidents Club winners in a special way to thank them for their incredible hard work and year. While winners would receive a monetary gift for their achievements, the client wanted to make things more special than a “check in the mail” and challenged us to reimagine a Presidents Club experience for attendees who were missing out on the trip to St. Thomas in the US Virgin Islands.
Integra designed “St. Thomas In-A-Box” for each attendee. The custom branded box was filled with staples from St. Thomas and other beach-themed items to give them a flavor of being there. Boxes contained Caribbean rum cake, personalized Yeti tumblers, hats from the Soggy Dollar Bar – a staple in Jost Van Dyke – a UE Boom3 speaker and a delectable sea salt and ocean spray scented candle that will whisk them away to those white sandy beaches.
Along with the box, each recipient received a bottle of Dom Perignon Champagne delivered to their front steps to celebrate their accomplishments on a Zoom Happy Hour. Small touches like these went a long way with the sales force and kept spirits high and momentum churning to get to St. Thomas in 2021.
CLIENT: Angiodynamics
LOCATION: Virtual
NUMBER OF RECIPIENTS: 35